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🚗 AI is transforming every corner of the automotive world, but not all corners equally. Companies like Hyundai Motor Company and Toyota Motor Corporation are already using AI to spot defects and boost efficiency on the factory floors. But when it comes to designing the cars themselves and the intricate powertrains that drive them, things start to slow down. Why? Because EV powertrain design isn’t just hard, it’s multi-physics, multi-component, and massively complex. Getting AI to understand how every part of the system interacts, while respecting manufacturing limits and still delivering the required performance, is a whole different challenge. That’s why adoption in engineering design is lagging. There’s not just a technical barrier, there’s also a credibility barrier. Engineers are understandably hesitant to trust “black box” AI models when the cost of being wrong is measured in safety, performance, and millions of dollars. So here’s a question for you: 👉 What’s holding engineering teams back from allowing AI to take the wheel? 👉 And what would your criteria be for trusting AI to design your next EV powertrain? #ElectricMotorDesign #MachineLearning #DeepTechEngineering #AdvancedEngineeringSolutions

Could your X-in-1 electric motor design be masking – or even creating – inefficiencies? Right now, many EV automakers are chasing more and more integration. Nissan Motor Corporation is developing a 3-in-1. Huawei has a 7-in-1. And BYD has jumped from an 8-in-1 to a 12-in-1. These integrated systems promise lighter weight and lower cost. But putting more components in the same housing doesn’t always mean the system is optimised. True system-level motor design should go further, leveraging the coupling between components to: ⚙️ Fine-tune cost and efficiency 🌡️ Manage thermal loads collaboratively 💰 Reduce BOM cost and design complexity So, what’s the appetite for optimised system design at your automotive business? Are your teams focusing on components – or finding efficiencies at the system level? #ElectricMotorDesign #EVPowertrain #SystemLevelMotorDesign #XIn1

Your EV powertrain spec just changed. You’re 12 months into design. How do you pivot without adding risk? This is the reality many Western OEMs face right now in their electric motor design process. Meanwhile, Chinese manufacturers are iterating faster and shipping sooner. And it’s helping them take bigger bites out of the European auto market. Take BYD, for example. Its European sales more than tripled in Q1. And the automaker is projected to more than double last year’s numbers before 2025 is out. That speed advantage isn’t just about labour costs or access to materials – it’s very likely about development efficiency, too. From our conversations with Western OEMs, we see many teams still locked into rigid, specialist-driven structures - motor here, inverter there, gearbox somewhere else. Each team optimises its own component perfectly. But does that truly benefit the entire system? To close the China gap, Europe’s carmakers may need to rethink the design loop itself. 💡 So, where are you finding efficiencies and speeding up development? Have you tried changing how you design across traditional silos? Share your experiences - we’re curious how your teams are adapting. #ElectricMotorDesign #EVPowertrain #ReducedDevelopmentCycle #OptimisedSystemDesign