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Your EV powertrain spec just changed. You’re 12 months into design. How do you pivot without adding risk? This is the reality many Western OEMs face right now in their electric motor design process. Meanwhile, Chinese manufacturers are iterating faster and shipping sooner. And it’s helping them take bigger bites out of the European auto market. Take BYD, for example. Its European sales more than tripled in Q1. And the automaker is projected to more than double last year’s numbers before 2025 is out. That speed advantage isn’t just about labour costs or access to materials – it’s very likely about development efficiency, too. From our conversations with Western OEMs, we see many teams still locked into rigid, specialist-driven structures - motor here, inverter there, gearbox somewhere else. Each team optimises its own component perfectly. But does that truly benefit the entire system? To close the China gap, Europe’s carmakers may need to rethink the design loop itself. 💡 So, where are you finding efficiencies and speeding up development? Have you tried changing how you design across traditional silos? Share your experiences - we’re curious how your teams are adapting. #ElectricMotorDesign #EVPowertrain #ReducedDevelopmentCycle #OptimisedSystemDesign

The race is on 🚗💨 As this article with Reuters highlights, with China controlling around 70% of rare-earth mining, 85% of refining capacity, and nearly 90% of magnet production, carmakers face a critical challenge: How to secure the materials that power the next generation of electric vehicles. Through deep-tech simulation and intelligent motor design, manufacturers can now reduce rare-earth use by up to 24% by cutting dependency, strengthening supply chains, and accelerating the move to cleaner mobility. The rare-earth squeeze isn’t just a materials problem it’s a design challenge, and smarter design is where real resilience begins! 💭 How can innovation in design reshape the future of EV sustainability? Full Reuters story in the comments. 👇 #EVInnovation #SustainableEngineering #DeepTech #ElectricMotors #FutureOfMobility